Julie Clawson

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Category: Culture

I’m Not that Kind of Feminist

Posted on August 9, 2011July 11, 2025

Over the past few weeks various news outlets have run stories on the so-called feminism of Sarah Palin and Michele Bachmann. Typical of the media, in order to make that claim, they, of course, had to assume that any woman doing anything in public equals some sort of feminist revolution. It is, however, a rapidly spreading idea. If the concept of successful women must be blamed on feminist action, then successful conservative women must be the result of feminism as well. Granted this new definition of “feminist” is, as Lisa Miller wrote for the Washington Post, “a fiscally conservative, pro-life butt-kicker in public, a cooperative helpmate at home, and a Christian wife and mother, above all.” But apparently it’s still feminism.

While many from the left were outraged by the idea of associating these arch-conservatives, who stand against many of the things historical feminists have supported, with feminism, others supported the idea. Naomi Wolf, who seems to have a love/hate relationship with feminism, wrote that the problem some have with calling those women feminists is that we don’t understand the history of feminism. She argues (rightly in my opinion) that feminism has only become associated with leftist agendas since the 1960’s, but was, in its origins, more balanced and open to conservative values. But then she explains her reasoning why –

The core of feminism is individual choice and freedom, and it is these strains that are being sounded now more by the Tea Party movement than by the left. But, apart from these sound bites, there is a powerful constituency of right-wing women in Britain and Western Europe, as well as in America, who do not see their values reflected in collectivist social-policy prescriptions or gender quotas. They prefer what they see as the rugged individualism of free-market forces, a level capitalist playing field, and a weak state that does not impinge on their personal choices.

Now, I’ll be the first to admit that there are many forms of feminism. And I’ll even admit that this rugged individualist strain made up of (as Sarah Palin described it) “gun-toting self-reliant women” is, in its own way, a form a feminism. But I am highly uncomfortable with people who, like Wolf, reduce feminism to simply being about “individual choice and freedom” (and I’m not the only one). This reduction is something I encounter in the church-world all the time. Feminist or liberation theology is labeled as merely being about individual rights, and since Jesus didn’t come talking about rights but about how we can live communally and eucharistically together as the body, such theologies must be dismissed as simply cultural and therefore unbiblical. Granted, such a dismissal usually allows for the powers that be to continue to assert their own individual preferences and ideas over those of everyone else in the guise of being biblical, but the conversation has already been shut down.

It’s like the people who mock or complain about so-called political correctness. They view having to be aware and sensitive to the feelings and situations of other people as infringing upon their rights (like their right to make fun of other people). It’s not about loving and respecting others, but about losing their right to oppress. Complaining about other people doing the very thing they’re already doing ensures that meaningful conversations that might lead to change never occur.

But, contrary to what those who fear their loss of power might assert, individual freedoms and rights has never been what feminism has been about for me. My affinity to feminism (or postcolonialism or liberationist thought) has always been based on that call to live faithfully as the body of Christ. Loving others as Christ loved us means loosing the bonds of oppression and setting captives free. It means treating people, all people, as image-bearers of God. If that means advocating for rights for some, and for the elite to relinquish some of their power in order to put an end to oppression, then so be it. If that means giving up personal comfort and choices so that I can respect, instead of mar, the image of God in others, then so be that as well. Rights for the marginalized are simply a by-product of the privileged finally attempting to live self-sacrificially as part of the body of Christ. Conversations about feminism or postcolonialism help me become aware of who the people are who need love and what ways I can make myself a living sacrifice in order to do so.

Holding so tight to privilege that one rejects discussions about helping others, or disdains collectivist social-policies that mirror the sort of eucharistic life Christ expects of us, is more in line with rugged individualism than the feminism I have known. Associating feminism with that selfish, individualist, and blatantly unchristian way of living that the far right preaches these days, hurts. Just as I often have to say in response of some far-right Christians’ attempts to harm the poor, destroy God’s creation, and keep people captive, that that sort of Christianity has little to do with the message of Jesus I find in the Bible, I guess I now have to start saying to the rugged individualist feminists that I am not that sort of feminist. Palin and Bachmann can have their “it’s all about me and my privilege” feminism, but, as a Christian, that has nothing to do with me.

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Talking About Religion After Norway

Posted on August 3, 2011July 11, 2025

As written for the Common Ground News Service

Austin, Texas – The recent tragedy in Norway, the worst attack the country has experienced since WWII, shocked and pained the world. It has also forced us as a global community to look more closely at religion, identity, and how we see the “other” – as well as ourselves.

In the West, religion is often an uncomfortable topic of discussion, and the recent terror attacks in Norway have forced many of us, especially in the United States and Europe, to re-examine issues of religion and identity.

So, how do we talk about religion after Norway?

In the early responses to terror attacks, blame was quickly assigned to Muslims. Once it was revealed that the perpetrator, Anders Breivik, was actually an anti-Muslim right-wing extremist who self-identified as Christian, the proclivity to blame his actions on religious fundamentalism quickly vanished. It’s easy to point to the hypocrisy – to call people out on their inclination to assume Islam promotes violence while at the same time being quick to wash Christianity’s collective hands of any hint of wrongdoing.

Pointing fingers merely addresses the symptoms and not the actual problem of a worldview that chooses to view the other from a position of fear instead of love. And to address this problem, no matter how uncomfortable, religion must be part of the conversation.

Our religion, or lack thereof, shapes who each of us are and how we function in the world. When we believe in an idea, faith expression, or sacred text, these beliefs form our very identity – influencing everything from our politics to our relationships. For many, these beliefs are what give us hope that a better world is possible – a world where fear does not reign, and where compassion and service drive our actions instead.

Yet religious identity can also influence people to commit acts of violence and hatred. Common to fundamentalists of any religion are fear-based attempts at control. By insisting upon being right at all costs they reject the Christian discipline of trusting in God, or the Muslim call to submit to Him.

But for those who allow themselves to be formed in ways that respond to the other with love instead of fear, religion grants the means to build a better world. Orienting oneself around the needs of others strengthens the common good instead of selfish individual desires. Reclaiming love of neighbour as a religious and not merely a political mandate is therefore a necessary step in addressing the corruption of religion by fundamentalisms.

As a person of faith, I see this “lived out” faith looking like the response of Hege Dalen and her partner, Toril Hansen, to the attacks. When they heard screams and gunshots from their campsite opposite Utöyan Island, they immediately hopped in their boat and dodged bullets in order to save some 40 people. We can’t all be heroes, but choosing a life of helping those in need, no matter who they are, is the basis of any religion that would rather build than destroy. Speaking up about the religious values that motivate us to reach out, and being willing to listen to those who do the same but who come from other traditions can help change the way our cultures view religion.

Talking about religion after Norway means not letting fear define what faith is all about. Examining our own beliefs and living out our faith through selfless acts of love can move the conversation past the toxicity of fear.

Deliberate attempts to understand religion, uncomfortable as it may be, must be part of the path forward. Engage in conversation or read a book by someone who is “other” than yourself. Partner with people of other beliefs on relief or community development projects to understand how our different faiths motivate the same generous actions. And join in honest discussions about our differences to discover what we can learn from each other.

Living in secular societies does not mean ignoring our religion. Instead, we can choose to use that part of our identities to build a better world.

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Cowboys & Aliens – A Review

Posted on July 30, 2011July 11, 2025

Americans have a hard time knowing how to respond to the sins of our colonial past. Except for a few extremists, most people know on a gut level that the extermination of the Native Americans was a bad thing. Not that most would ever verbalize it, or offer reparations, or ask for forgiveness, or admit to current neocolonial actions, or give up stereotyped assumptions – they just know it was wrong and don’t know how to respond. The Western American way doesn’t allow the past to be mourned, or apologies to be made. Instead we make alien invasion movies.

It’s no secret that alien invasion films are a way our culture attempts to deal with the sins of our past. Just like we colonized, pillaged, and exterminated indigenous peoples around the world with our advanced technologies of deadlier weapons, we now explore how that might have felt by imagining aliens doing the same to us. But of course, in our never-ending hubris those films always end with the hero kicking the aliens’ butt. Identification with the other can only go so far.

It is into this postcolonial genre that Cowboys & Aliens attempts to fit in, except with the twist that it’s actually set during the period of Western “Manifest Destiny” expansionism. In trying to make such an odd marriage work, the film very self-awarely makes use of all the stereotypes of those genres. You have the old West mining town populated with stock characters like the bespectacled Doc, the crusty old preacher, the lawful sheriff, the prostitute with the heart of gold, the grumpy old Civil War vet turned cowboy (Harrison Ford), and the rugged outlaw (Daniel Craig). The aliens too are the expected insect-like slimy vicious being with no hint of compassion. Added to that is the Hollywood version of a band of Apaches, including the favorite colonial narrative story of the young Native American boy who had been adopted by the racist cowboy (Ford) after his parents died in raids who now serves him as a field hand, looks to him as a father, and willingly sacrifices his life for him later on. Of course, in this alternate world the cowboys and Indians quickly see that they must overcome their differences and work together to fight the aliens (or at least the white men condescend to fight alongside the Natives after the Natives accept that the white men’s attack plan is superior.) Perhaps more ironic self-awareness would have made the stereotypes actually work instead of just descend into the uncomfortable, but as it was they made it difficult for the rest of the films’ theme to play out fully.

As for that, the narrative attempted to follow the colonial trope almost too well. One of the opening lines of the film states that “we are near to Absolution” which is soon followed by Daniel Craig’s wounded character being asked if he is a criminal or a victim to which he replies “I don’t know.” From there the story becomes the journey to seek absolution – in the personal characters’ story arcs and awkwardly in the cultural story of White/Native American relations. While the Preacher is an entertaining character, it quickly becomes apparent that religion will be of no help on this particular journey. In their pursuit of aliens who have abducted their family members, the group of main characters come across a wrecked upside down-steamboat in the middle of the New Mexico desert. Five hundred miles from the nearest river large enough for it, the boat (named the “Amazing Grace”) doesn’t belong. It also is where the Preacher gets attacked and killed. Finding absolution becomes not a religious quest, but a way for boys to become real men as they learn to fight to preserve their way of life.

They soon discover that the attacking aliens (which they call demons) came to earth on a scouting mission to plunder us of gold. Yes, gold. Not some odd resource needed for advanced technology, but the exact same resource that sent pox-infected Conquistadors and Cowboys alike off on quests to plunder the lands of indigenous American peoples. The aliens also round-up humans and keep them sedated in holding pens until they can experiment on them to discover weaknesses. So a combined cowboy, Indian, and outlaw force launches an assault on the alien ship making use of six-shooters, dynamite, arrows, and spears. They, of course, rescue their enslaved family members and (with the help of an angelic-like being) use the alien’s technology against them to destroy the scout ship. The oppressive colonizers are vanquished, the American narrative remains intact.

The happily-ever-after ending has the characters not questioning how gold led to evil and oppression, but prospering off the alien’s discovery of nearby goldmines. Cinematic absolution has been reached, relationships healed, and the threat of colonization seems to have vanished for good. Hollywood delivered some decent action sequences, a hint of a love story, and stock character arcs that make for good entertainment (not to mention the requisite shots of Daniel Craig with his shirt off). Summer blockbuster status achieved.

And yet I wanted more. There was too much historical commentary for Cowboys & Aliens to simply be entertaining escapism, but not enough for it to have anything meaningful to say. Good commentary on our colonial past forces us to examine current assumptions by allowing us to see things from the perspective of the other. But in this film the cowboy still won. The cowboy is both the criminal and the victim, demonstrating superiority in both roles. Just as the Native Americans in the film had to concede to the superiority of Harrison Ford’s ideas, the message is that even when faced with stronger beings and more advanced technology the cowboys (with God’s angels on their side) will by their very nature always come out on top. The other is still other. True absolution, true reconciliation, remains elusive as the hierarchical status quo remains.

In a blundering attempt to deconstruct the colonial narrative, Cowboys & Aliens simply reasserts the myth of the rugged individualist who has no need to ever apologize for current or past sins. But sadly most viewers will be more disappointed with the film’s lack of explosions and sex scenes than its neocolonial message. But I guess that’s the prerogative of cowboys trying to retell their own story.

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Who Runs the World

Posted on July 29, 2011July 11, 2025

I walked in on my daughter practicing her curtsy in front of the mirror the other day. In her 6 year old world where everyone can be a princess, it seems perfectly natural for her to assume she needs to know how to curtsy. But then she looked at me and asked, “Why do girls have to curtsy when boys get to bow? Curtsying is a lot harder.”

I had to laugh at that. It reminded me of that quote about Ginger Rogers – how she did everything Fred Astaire did, but backwards and in heels. No one generally cares how much harder girls have to work to meet cultural expectations, just as long as we look pretty doing it. That truth hit even harder as my daughter explained that she was practicing so her avatar could do well at the Emperor’s Tea Party in her Disney Princess game. This is the game that has Mulan (the one halfway kick-ass Disney princess) telling the young girl players how much she owes the Emperor and how honored she is to attend his tea. As Mulan explains, he gave her a sword (for saving his kingdom!) and she humble gave it to her father. And then the Emperor allowed her to marry a man outside her caste, so she is ever in his debt and so is greatly honored to be invited to the tea (insinuating that the girls should feel the same way).

I shuddered as I heard my daughter playing that game. I know there are some cultural elements at play here (respect for elders, especially male elders), but the message is that even the girl who saved the realm must deny her accomplishments and focus her attentions on being an acceptable adornment for the men who control her. The men get the glory even though the women did the hard work.

That phenomena has been in the new a bit recently since the release of the final Harry Potter film. Some have commented that sure, Harry is the main character, the boy who lived, who faces Voldemort in the final battle – but he was only able to do all of that (and survive) because of Hermione’s dedicated hard work. She was the brains who figured out mysteries, the quick thinker who stayed calm in the face of danger time and time again, the one who mastered the spells that enabled them to fight the Dark Lord and stay alive in the process. Harry would never have made it without Hermione’s hard work. For that matter, I doubt Jesus and his core disciples would have made it without the women who traveled with them supporting them. Those women funded his ministry out of their own pockets, and (let’s face it) were probably more Martha than Mary – doing the cooking and cleaning so the boys could sit around discussing theology. Beyonce got it right in her recent song, girls truly do run the world. Unfortunately it’s often by doing all the hard work so men can get the glory.

So as I watched my daughter practice her curtsy and thought about her question, I had to tell her the truth. That yes, it is a lot harder to be a girl most of the time. It isn’t fair, and maybe someday it will change, but that’s the way life is. But. If she would rather bow than curtsy, then she should just go right ahead and bow.

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Feminism in Hollywood

Posted on April 14, 2011July 11, 2025

Hollywood is generally fairly reluctant to produce films with strong feminist messages. It is far easier to sell women cast as the sexy sidekick or vapid damsel in distress. Older women generally get portrayed as the perfect or controlling mother, wise or bitter hag, or as the uptight nag. (check out this brilliant flow chart for an exploration of why strong female characters in film are so hard to come by). But in the past few weeks I’ve seen two films that surprisingly subvert this dominant paradigm as they explore the stories of women trying to escape from the expectations of patriarchy. Unfortunately, they aren’t being received as such.

The latest version of Jane Eyre was spectacular. Those of us who love the novel have been waiting for Hollywood to finally get this one right. Charlotte Bronte wrote into the character of Jane that longing she as an intelligent woman in her age had for independence. Jane is a person who isn’t afraid to tell the truth even if convention discourages such from a woman. But she also is constrained because she is unable to express outwardly all that she holds in her head. While that is explicitly expressed in terms of her artwork, it serves as a metaphor for women in that era. The best she could hope for was to be a governess and to teach others what she passionately cares about. Charlotte Bronte too felt that gender constraint in her time. Even this tale of a woman struggling to be independent had to be published under a male pseudonym because society would never accept such writing from the pen of a woman. All her gifts were constrained by what the world allowed her to offer.

Into this world of constraint Jane asserts, “I am no bird; and no net ensnares me; I am a free human being with an independent will.” In willing it so, Jane finds a way to be herself despite the constraints of culture. Yet interestingly it is cultural constraints that are ensnaring that very message with this film version. The film is being received as a beautifully portrayed period piece love story and the audiences in the theaters are mostly women. While the film might be those things, it tells a story that is far deeper than those stereotypical gender-based constraints. That message of women breaking free and being accepted in the world as creative intelligent people is lost amidst the background romantic tale.

The other feminist film of the moment, Sucker Punch, suffers from a similar response. The film itself is a brilliant exploration of the history of the struggle against patriarchy. It portrays young girls who have been betrayed by imposed fathers (step-fathers and priests) being shut away and taken advantage of because they are women. Their attempt to escape this imprisonment is depicted through dream sequences that use Jungian symbolism to show them entering worlds typically controlled by men (church, battlefields, fortresses, technology) and conquering them in order to escape them. They had to play by the rules of those worlds and demonstrate that they could dominate in those realms in order to move past them. It is a deconstruction of those realms that leads to a better world for the girls.

Yet the movie itself follows the same format. It accepts the genre of fan-boy action films and subverts it. The girls look like the typical mindless sex toy – with costumes, lollipops, and choreographed moves expected in that genre – but don’t embody those roles but are portrayed that way in order to enter that oppressive realm and expose it for what it is. But of course, the average movie-goer can’t get past the trappings and understand the commentary. They want it to be a straight fan-boy film full of babes with guns that they can ogle at and therefore criticize it for not meeting their expectations. The message is lost on them for they came expecting the very thing the film serves to deconstruct. Who can hear the feminist message when they are upset that they weren’t titillated enough by the eye-candy?

I loved both films. But as I read the responses of others, I have to wonder what place feminism (as in the assumption that women are people and not just objects) has in Hollywood and therefore our culture. It is so rare for strong whole women to be portrayed or for the patriarchy to be questioned, and when it happens it is lost on most audiences, so what hope is there for that message to ever truly take root in our cultural imagination?

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On Scumbags and Scoundrels

Posted on March 9, 2011July 11, 2025

Last week here in Austin a well-known and admired local dentist was arrested for having thousands of images of explicit child pornography in his possession. He was the dad of a girl I grew up with and had won outstanding dentist of the year sorts of awards. Such things are always listed when scandals like these are revealed – in part for the shock value and in part for the implicit irony they hold. “How could a man that uses child pornography ever be given such an award” people ask in disbelief. The revelation of his corruption and ways he hurt others nullifies in the public eye any good he’s done or achievements he collected in the past. If he was truly a great dentist or not no longer matters, his sins now disqualify him as any sort of role model in any sphere.

His story intrigued me. I’m all for forgiveness and rehabilitation, but I also agree that the work of being a dentist cannot be separated from this man’s character. Hurting children isn’t acceptable; praising the work of those that harm children therefore isn’t acceptable. The person and the action must be judged together in order to protect others from harm. Don’t get me wrong, I’m not arguing here that we should always be pointing fingers, refusing to forgive, or live in constant judgment of others. Life is messy; no one is perfect and all that. I’m all for mercy, but at the same time if people are being hurt it has to be stopped. This man is being held accountable for how he hurt children. I hope he can repent and change and find mercy, but to stop the harm he had to be held accountable. The public outrage at his actions will ensure that he is held accountable in ways that prevent him from doing further harm.

But in a world full of suffering and pain, I find it interesting that there are very few “sins” left anymore that can so completely discredit a person and force the community to hold them accountable for their actions. Sure we might think Charlie Sheen or Mel Gibson are crazy and need help, or shake our heads when we hear of yet another athlete or entertainer who beat up their girlfriend, or admit a pastor’s misogyny might be bit extreme even as we buy his books – but falling out of favor or assuming boys will be boys is not the same as holding people accountable so that they will stop hurting others.

What if businessmen when given achievement awards were held accountable for the abuses committed in their sweatshops they own or for the pollution they have created? Or if “sealing-the-deal” gifts of visits to brothels full of trafficked young women were listed alongside a company’s stocks? Would we be willing to hold those people accountable for hurting others in such ways? Would it affect our respect for the company or whether or not we used their product? We freak out and lynch the dentist caught with child porn or even the pastor who has an affair because such things are close to home, but we continue to give awards and our money to those that abuse workers and sex slaves. So, why the double standard? Isn’t hurting people the same thing no matter who does it or where it takes place?

I was asking myself these questions last week after this story hit the news and found an interesting response to my musings in the words of Newt Gingrich. As he announced his intention to run for president, news stations brought up his controversial quote about Obama where he said that Obama was conning the American people with his anti-colonial Kenyan mindset and was fundamentally out of touch with how the world works. I agreed in part with Gingrich’s assessment, but not for the reasons he intended. In his view a president has to follow the oppressive and colonial ways of the world in order to achieve power and dominance at any cost because that is just the way the world works. Politicians, businessmen, bankers – the power holders in our world today often operate under a different system than the rest of us. They are looked down upon as weak, out of touch, and con-artists if they seek the good of the whole and not just themselves. We assume that they will abuse the environment and their workers, we expect them to visit brothels and sex slaves, we expect them to colonize and destroy – and never have to take responsibility for any of it, even if caught. Some of us have glimmers of hope when we see people in those worlds attempting to subvert those expectations, but we rarely hold such people accountable for hurting others. In fact we reward them for doing so if they manage to benefit us while they are doing it.

It’s obvious that there are people out there who never take responsibility for the hurts they have caused in the world. But what about our responsibility to hold them accountable for their actions? Most of us don’t even want to admit that we contribute to the systems that cause harm, much less speak out in an attempt to put an end to the suffering of others. We are even unsettled and uncomfortable when we have to face the depravity of men like this dentist who now must take responsibility for the harm they caused children. But I think stories like these need to push us to ask these questions – ask why responsibility and accountability are assumed to just not be part of “the way the world works.” And then choose not to be afraid of actually finding answers.

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Cynicism and Social Change

Posted on February 16, 2011July 11, 2025

I’ve been having a hard time not being cynical lately. Maybe it’s the winter months and the never-ending rounds of colds they bring, but naïve idealism has been elusive of late. It’s been hard recently to see people as anything other than selfish jerks who can’t be bothered to care for anything or anyone but themselves. I know a balanced view would be healthier, but at least this cynicism has sparked some interesting conversations regarding how that inherent selfishness of people sometimes leads to a better world.

To take the most impersonal of examples – my husband Mike is working towards his PhD in church history and is currently taking a class on the Civil Rights movement the content of which he’s discussed with me. As a good little American public school student, I never once actually had a history class that managed to make it to that particular era. So while I know the cultural legends about the period (the bus boycott, Brown v. Board, “I Have a Dream” and all that), I understand little about the political undercurrents of the whole thing. The idealistic side of me can’t wrap my mind around extreme racism and wants to cheer for how the nation was able to see its own sin and repent of its evils. At least that’s the fairy tale version that we tell as an inspirational bedtime story.

But in truth selfishness played a big role in the whole thing. If not for the Cold War and the fact that most powerful Americans hated the commies more than they did people of color, most of the cultural revolution would never have occurred. America was playing the role of the defender of freedom in the post-WW2 world. We stood for truth, justice, and the American Way. We spread the self-evident truth that all men are created equal and are endowed with certain inalienable rights to every corner of the globe in order that our way (and not the communist way) would win out in the end. But those pesky commies made sure to point out that in America not all people were truly free. They used segregation and racism against us to undermine the truth of our ideals. Since we couldn’t let the communists be right, we as a nation had to do something about that. Time to do something to ensure a minimum of rights for everyone regardless of the color of their skin. Sure, there were activists and idealists, but the government run system ultimately changed not because people had a change of heart but because there was a greater “evil” to be fought.

Same thing with women’s rights. Since 9/11 there has been a fascinating openness in conservative circles to speak up for certain sorts of women’s rights. Granted, feminism and equality are still bad words and submission and the stained-glass ceiling are still alive and well, but even the most complementation of folks are speaking out about the need to end female genital mutilation and sex trafficking, and about how educating women can be a good thing. I want to idealistically believe that people are waking up to the sin of sexism, but the cynical part of me believes that it is only that the majority of Americans believe we are at war with Islam and want to separate themselves as far as possible from the perceived evils of an “oppressive religion.” It’s not about women, it’s about us.

Or take Egypt. We can all tweet away that “Egypt is free” and get teary-eyed at democracy for all, but I have to wonder what would happen if it all got too close to home. When Haiti had the first successful slave revolt in 1825, the United States refused to acknowledge them as an independent nation. Why? Because recognizing a free Haiti would undermine our own economy which was built on the backs of slaves. So what if it wasn’t Egypt or Yemen that was in revolution, but China? Would we be cheering on the spread of global democracy if the potential cost of that revolution was the worldwide economy and our lives of luxury?

Do we only care about others when there is something in it for us? Will we only put our necks out for the oppressed when our own safety is on the line? I don’t know. Sometimes though it’s hard not to be cynical. I can see why the temptation to turn to the extremes of militant activism or Hauerwasian withdraw holds so much appeal for many. Faith in “thy kingdom come” is hard to sustain.

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Groupon’s Controversial Social Critique

Posted on February 9, 2011July 11, 2025

As posted at the God’s Politics blog –

I admit, I only watch the Super Bowl for the commercials. Yes, it’s crass and consumerist, but seeing how marketers decide to spend millions of dollars in an attempt to manipulate me each year holds some sort of strange appeal (twisted as it may be). One could say that it’s entertainment at its finest.

The buzz after the big game usually revolves around the commercials — the best and worst of the night, so to speak. This year all of us Gen Xers were amused and reminded of our own childhoods by Volkswagen’s “force” using kid. And the nation was stirred to sentimental working class patriotism by Chrysler’s homage to Detroit (as they sold a luxury car no working-class family could ever afford). But the award for “Most Controversial” went to Groupon’s satirical public service announcements turned coupon selling spot.

Three ads were aired which turned the celebrity charity spokesperson shtick on its head, but it is the Tibet one that has our country all in a dither. The commercial starts out portraying the people of Tibet and alludes to the cultural oppression they are facing, it then switches to a celebrity spokesperson explaining how he was able to save money at a Tibetan restaurant by purchasing a Groupon coupon. As the Groupon blog explains:

The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as “Save the Whales”), but then it’s revealed to actually be a passionate call to action to help yourself (as in “Save the Money”)?

Since we grew out of a collective action and philanthropy site (ThePoint.com) and ended up selling coupons, we loved the idea of poking fun at ourselves by talking about discounts as a noble cause. So we bought the spots, hired mockumentary expert Christopher Guest to direct them, enlisted some celebrity faux-philanthropists, and plopped down three Groupon ads before, during, and after the biggest American football game in the world.

But apparently most of America didn’t quite understand the joke. The Groupon blog is full of comments from offended viewers, and Twitter and Facebook are full of posts asking people to boycott Groupon for the offensive commercials. The general response is “I’m offended that Groupon used the suffering of the people of Tibet as a way to sell coupons.”

But as I see it, most people are simply missing the point. Granted, the Super Bowl is a time when people expect to be entertained by ads, not forced to interpret social commentary. But the erudite and self-deprecatory style of mockumentary director Christopher Guest is exactly what they were given with the ad. Groupon took the basic style of American celebrity charity and showed it as the selfish act that it generally is. Charity in America is unfortunately often not an act of selfless compassion, but instead is a way for people to feel good about themselves or gain something in the act. We don’t just give money to charities; we hold expensive galas and silent auctions that reward us for our act. Politicians and celebrities earn brownie points for telling the world how much they give. Charity, for many Americans, always is an act of self-aggrandizement at the expense of suffering people.

And Groupon called us (and themselves) out on that blatant hypocrisy. In my book, it was a brilliantly done harsh critique of American culture. And America missed the point. People who would generally care less about Tibet, or who would have been offended if a political/leftist/socialist “Free Tibet” ad had been aired, are now acting all offended on behalf of Tibet. Groupon showed us that the people we should be offended at are ourselves, but that was not a criticism people were ready to hear as they stared at the screen mumbling, “Here we are now, entertain us.”

I get that Groupon, like any other business, is out to make a profit. I don’t ascribe anything near to pure motives to them in this whole controversy. They are making donations to the very causes they portrayed in their satirical ads, and at the same time are making money from those ads by selling coupons. I don’t know if their whole purpose was the controversy. As with the commercial itself, the motives involved seemed to be a multi-layered mix of commercialism, commentary, and controversy.

I can’t tell people what they should or should not be offended by, but I do think it is worth pausing a moment to consider the message of the Groupon ads. Why do we give to charity? Do we support causes for the sake of the cause or for our own sake? What are we more passionate about — helping others or helping ourselves?

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Media for a Better World?

Posted on February 7, 2011July 11, 2025

At church recently we have been exploring different world religions during our Sunday school time. It’s been an eye opening experience for many to learn about what others actually believe (as opposed to what Americans assume they believe). Many in the church were drawn to the Buddhist concept of letting go of our expectations of how we wish the world would be so that we can live in the present instead of learning for something else. I understand the impulse and the appeal, but also realize that it is the eschatological vision of a better world that is at the core of why I am a Christian.

But beyond that religious difference, I started pondering if such detachment from visions of different worlds is even possible in our media saturated culture. If the idea is to be fully present in the moment and not be caught up in a vision of a different world, how is that even possible when everything we encounter throughout our day serves to construct for us a different world?

On the most basic level, there are the marketers that try to sell us a vision of the good life (which of course includes their product). Their ploy is easy to see through, but even as we recognize their manipulation the subconscious idea of what constitutes a good life permeates our collective unconscious. Even if we intellectually think otherwise, it’s hard to escape the media images’ view of what success looks like, or what is beautiful, or what sort of people are to be respected and listened to. Whether we like it or not, those very basic concepts are defined for us by our culture presenting to us a vision of a world we are to desire to live in. We are presented with an image of a possible world, told that world is the norm, and then we strive to live into that world and in effect create that very world.

As much as this system upsets me at times – when it leads to women starving themselves to meet the assumed beauty norm or when it teaches children that women exist only to serve men – I know this is the basic way culture has functioned forever. Ideas always influence present reality. Humans have always defined ourselves in relation to others around us. We build expectations and strive to fit in to our culture – it’s just that those cultural influences are more in our face these days. So, I’m wary of saying I want to attempt to escape such influence – it’s going to happen even if I go off the grid. I’d much rather embrace that influence and build a better world. If our culture subtly informs our idea of what is normal – what the world we are suppose to have truly is – then perhaps deliberately presenting a more humane and inclusive world could help us achieve that.

This was brought home to me recently as I watched the Swedish versions of The Girl with the Dragon Tattoo movies. Here were some very dark, political, and violent films about the ways women are abused by men at all levels of society and yet through their subtle portrayal of society presented a beautiful picture of a better world. From showing fathers caring for children and running errands, to having the main lawyer character be heavily pregnant (without once making that a plot point) images of equality suggested that the evils of misogyny can be overcome. The presentation startled me because I would never see such things in an American film. If a career woman is pregnant it is a point of controversy, not the norm we are allowed to see. In our films a guy wearing a Baby Bjorn (The Hangover) became a cultural joke and a popular Halloween costume. Men acting as nurturing fathers are a joke and not the norm in our cultural media. But watching those Swedish films made me wonder about how things could be different.

I’m Christian enough to believe that a better world is possible. I pray for God’s kingdom to come on earth as it is in heaven. Even when it frustrates me, I know my call is not to detach myself to simply live in the now but to seek that better world however I can. But I am also pragmatic enough to accept that our vision of the world is always being shaped by forces outside of ourselves. I don’t see those forces as evil in and of themselves, but as tools that can be used to either twist reality for selfish ends or to help us step into a more humane and loving reality. To build a better world we have to first believe that it can possibly exist. I just wish that we could start using the tools we have to work for that world.

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My Struggle Today

Posted on January 17, 2011July 11, 2025

My daughter came home from school recently with a worksheet that described life before and after Martin Luther King Jr. One side of the sheet had statements like “Before Dr. King African-American children couldn’t go to the same school as white children. Was that fair?” while the other side said “Now African-American and white children can go to school together. Is this fair?” The point was obviously an at home discussion about prejudice, but what it sparked with our daughter was a discussion about the concept of race itself.

Emma is just in kindergarten and in both preschool and kindergarten she has been one of maybe three or four white children in classes of 20-25 kids. Just going to our neighborhood grocery store or park is like attending a world cultures assembly. Needless to say, she is just used to everyone around her looking different. When she describes her friends at school, she never mentions skin color and instead differentiates her friends by the sort of hair they have. She knows and celebrates that different cultures have different holidays and types of food, but until now she has had little need to understand the construct of race.

So in discussing the world before and after Martin Luther King Jr. we had a hard time introducing her to the concept. At first we tried to explain that segregation meant that she wouldn’t have been able to be in the same school as her two closest friends (who happen to be African-American). She then wanted to know who had done something wrong to prevent them from all going to the same school. We tried to explain about skin color and race then, but she really wasn’t getting it. As far as she knows it is perfectly normal for everyone around her to have different colors of skin (and to speak with all sorts of accents), trying to explain that that didn’t used to be the case was beyond her 5 year old mind.

While I completely understand the need to teach the sins of the past so that they will not be repeated (and restitution can be made), I had to wonder if this lesson on race could do her more harm than good. If my daughter sees no reason why people would ever be different because of skin color, I don’t want to be the one explaining to her the alternative (and I completely realize here that this may be a dilemma only those in positions of cultural power wrestle with which adds a whole different dimension). As I faced this dilemma, I was reminded of the time I read her the (controversial) book And Tango Makes Three about a baby penguin that was adopted by two penguin daddies. The book that had adults all up in arms for presenting the existence of same-sex relationships to children was for her no big deal. To her a book solely about a penguin getting two daddies was boring – what others saw as extreme she accepted as normal. In that instance, I decided very quickly that I wasn’t going to try to convince her that her definition of normal wasn’t universal.

But I’m uncertain in this situation how to best guide her through these issues. I know I need to teach her truth and expose her to reality, but I don’t want to corrupt her heart by being the one to teach her about racism, bigotry, or sexism simply because I am speaking against them. I assume the evils of the world will make themselves known to her eventually, but I’d rather her think being kind and loving to all people regardless of differences is the normal way to be for as long as possible. But I am still left with days like today and school worksheets asking me to teach her about a great man by destroying what she thinks is normal. And I don’t know what to do.

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Julie Clawson

Julie Clawson
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Writer, mother, dreamer, storyteller...

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"Everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise." - Sylvia Plath

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